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☆ How Instagram got its mojo back
  + stars: | 2024-03-19 | by ( Katie Notopoulos | ) www.businessinsider.com   time to read: +8 min
AdvertisementSensor Tower shows that Instagram downloads were up 20% in 2023 compared to 2022, in contrast to TikTok's 4% year-over-year growth. Instagram beat TikTok not only in growth, but sheer volume of app downloads in 2023: Instagram had 767 million while TikTok had 733 million. One reason is Threads, the newly launched Twitter competitor, which requires an Instagram account and may have prompted some people who were curious about Threads to re-download Instagram. AdvertisementTikTok is getting oldAt the same time, TikTok, once the main existential crisis for Instagram (well, probably still is), is faltering. In 2014, that same age group (which we are trying not to refer to as middle-aged) accounted for only about 20% of Instagram users.
Persons: Instagram, TikTok, —, I've, aren't, Kim Kardashian, Kylie Jenner, Adam Mosseri, Instagram hasn't, Ryan Broderick, Pew, You'd, let's, ByteDance, I'm Organizations: Service, The New York Times, Meta, The, Schools, Boston Globe Locations: Europe, Valencia, Massachusetts
☆ Instagram boss Adam Mosseri reveals behind-the-scenes details on the launch of Threads and 5 other takeaways about Instagram, creators, and more
  + stars: | 2023-08-03 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +7 min
Instagram's new app, Threads, has dominated the discourse around Meta since its July 5 launch. With the launch of Threads, Instagram and its top executive, Adam Mosseri, have been enjoying the limelight. Mark Zuckerberg was "by far the most convicted" about launching Threads as a separate app, Mosseri said on the podcast. "But, the thing is, we're not a messaging app," Mosseri noted. Mosseri has a bias for simplicity and said he recognizes that the Instagram app is overrun with too many features.
Persons: Adam Mosseri, Harry Stebbings, Mosseri, Stebbings, Instagram's Adam Mosseri, Mark Zuckerberg, Meta, Instagram, Instagram hasn't, TikTok, we've, we're, he's, exes Organizations: LinkedIn, VidCon Locations: Pinterest, Instagram
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